Accor Group was opening new hotels and needed a unified, international look for their pre-opening photography. Our task was to go beyond a standard photoshoot. We had to capture the unique spirit of each hotel while strictly following brand guidelines, making sure every image felt like a part of the larger Accor family. The goal was to create not just beautiful photos, but a powerful sales tool.
Our Idea
We saw this as an opportunity to sell an experience, not just a room. Our idea was to create a visual language that was consistent across all properties, but still let their individuality shine. We focused on capturing moments and feelings, the quiet luxury of a morning coffee, the vibrant energy of a restaurant, the peaceful elegance of a well-designed room. The look and feel would be standardized, but the stories told within each frame would be unique to that location.
The Work
As Accor's preferred creative partner, we took on the pre-opening photography for several hotels, working meticulously to create images that met their high standards. We captured every detail, from the architecture and decor, and lifestyle to the food and the services. The photos were carefully composed to not just show a space, but to invite the viewer into it. We made sure the lighting, mood, and style were all in line with the brand, ensuring that no matter which hotel a guest saw, they instantly recognized the quality and promise of Accor.
The Win
We delivered a comprehensive visual library that served as a powerful sales collateral. The images not only helped launch the new hotels with a consistent and high-quality look, but also standardized the brand's visual identity across different properties.
