Ageas Federal – Mirato

Ageas Federal Life Insurance

Child Plan Lead Generation Campaign

Dreams Par No Full Stop

The Challenge

For Ageas Federal Life Insurance's Child Plan, we faced a unique challenge: how do you talk to parents about securing their child's future without using fear? We needed to shift the conversation from worry to empowerment, from anxiety about the unknown to excitement for what's possible. Our goal was to create a campaign that was full of hope and inspiration, not fear.

Our Idea

We decided to focus on the boundless imagination of children. The idea was to celebrate the wild, wonderful dreams that kids have, proving that their potential has no limits. Our core message, ‘Soch pe rok nahi’ (Don’t stop your imagination), was translated to a more universal ‘Dreams par no full stop’ tagline, encouraging parents to be the ones who make sure those dreams become a reality.

The Work

We created a social media and lead generation campaign that was a journey into a child's mind. The films showed kids imagining a future full of flying cars, AI food printers, and apps that could translate what a dog is saying. The message to parents was clear: their child's imagination is limitless, and their support should be, too. This was followed by a strategic performance campaign to turn this positive engagement into action.
The campaign included Social Media static posts, Explainer Videos, and a UGC campaign showcasing dreams of the kids of today.

The Win

The campaign was a huge success, changing the conversation around child planning from a chore to a joy. Our 45-day performance push generated an impressive 3,000 leads for the client. We achieved a 6% conversion rate, which was significantly higher than the BFSI industry average. We proved that by inspiring parents rather than scaring them, we could create a meaningful impact on both their child's future and the brand's bottom line.