ibis HOTELS
Launch Video Bengaluru and Mumbai
The Challenge
For ibis Hotels, our goal was to create launch videos that would introduce the new hotels not as just another place to stay, but as vibrant hubs of energy and opportunity. We had to capture the fun, dynamic spirit of the ibis brand while also highlighting the unique features of each specific hotel.
Our Idea
We decided to focus on the full-circle experience ibis offers. The idea was to create a fast-paced, high-energy film that showed how ibis has everything you need, from day to night. We wanted to challenge the perception of a business hotel and show that you could do it all; work, eat great food, relax in a comfortable room, and even party in style; all under one roof.
The Work
We produced two dynamic launch videos that showcased the best of both properties. The films used a mix of quick cuts and energetic music to take viewers on a journey. We captured everything from delicious food being served and professional meetings in progress, to guests enjoying a lively bar scene. The videos were designed to feel exciting and modern, making it clear that ibis is the place to be, no matter the purpose of your trip.
The Win
The videos successfully launched the new ibis hotels with a bang. They generated significant buzz by positioning ibis not just as a reliable place to sleep, but as a lively and complete destination. By highlighting each hotel's unique personality while staying true to the brand's core identity, we delivered a powerful message that resonated with guests and set the stage for a successful opening.
Publish Date
March 15, 2024
Project Type
Website Re-design
Clinet
Lorem Ipsum Inc.
Duration
3 Weeks 2 Days
Crafting bold ideas for digital growth
About Project
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01. Strategy
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02. Research
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03. Design & Dev
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Review from our client for this project
Choosing this agency for our project was one of the best decisions we made. Their professionalism, creativity, and attention to detail were exemplary throughout the entire process. The end result was a stunning masterpiece that perfectly captured our brand identity. We couldn’t be happier
Jessica Rose


